Open AccessI BUY, SO I AM - THE HOMO OECONOMICUS AND THE WORLD OF ADVERTISING, USING THE EXAMPLE OF GEWISTA
Author(s) -
Zehra ÖZKEÇECİ
Publication year - 2018
Publication title -
asya studies
Language(s) - English
Resource type - Journals
eISSN - 2602-263X
pISSN - 2602-2877
DOI - 10.31455/asya.496443
Subject(s) - homo economicus , materialism , consumption (sociology) , phenomenon , advertising , monetization , context (archaeology) , sociology , politics , subconscious , epistemology , economics , political science , neoclassical economics , philosophy , social science , business , law , history , medicine , alternative medicine , archaeology , macroeconomics , pathology
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