Open AccessDigital audio and programmatic ad buying: status and prospects in the post-pandemic context
Author(s) -
Pablo Garrido,
David Cordón-Benito,
Lidia Maestro-Espínola
Publication year - 2022
Publication title -
el profesional de la información
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.698
H-Index - 28
eISSN - 1699-2407
pISSN - 1386-6710
DOI - 10.3145/epi.2022.sep.11
Subject(s) - transparency (behavior) , business , marketing , exploratory research , context (archaeology) , investment (military) , digital media , advertising , public relations , computer science , sociology , political science , world wide web , computer security , paleontology , politics , anthropology , law , biology