Open AccessConfianza de las audiencias en las marcas televisivas: propuesta de indicadores de responsabilidad social y reputación corporativa
Author(s) -
Begoña Morales-Blanco-Steger,
Carmen Fuente Cobo
Publication year - 2018
Publication title -
el profesional de la información
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.698
H-Index - 28
eISSN - 1699-2407
pISSN - 1386-6710
DOI - 10.3145/epi.2018.may.07
Subject(s) - entertainment , delphi method , business , protocol (science) , delphi , corporate governance , value (mathematics) , corporate social responsibility , welfare economics , sociology , political science , public relations , computer science , economics , medicine , alternative medicine , finance , pathology , artificial intelligence , law , operating system , machine learning