Open AccessEl profesional del neuromarketing en el sector audiovisual español
Author(s) -
Verónica Crespo Pereira,
Valentín Alejandro Martínez,
Pilar García-Soidán
Publication year - 2016
Publication title -
el profesional de la información
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.698
H-Index - 28
eISSN - 1699-2407
pISSN - 1386-6710
DOI - 10.3145/epi.2016.mar.07
Subject(s) - neuromarketing , scope (computer science) , order (exchange) , computer science , consumption (sociology) , marketing , business , advertising , sociology , social science , finance , programming language