Open Access<i>AdWords</i>, imágenes y ceguera a los banners. Un estudio con <i>eye tracking</i>
Author(s) -
Laura Ortiz-Chaves,
Eduardo Martínez-de-Pisón,
Germán Cancela-López-Carrión,
Juliano Gonçalves-de-Vasconcellos,
Cristòfol Rovira,
Mari-Carmen Marcos
Publication year - 2014
Publication title -
el profesional de la informacion
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.698
H-Index - 28
eISSN - 1699-2407
pISSN - 1386-6710
DOI - 10.3145/epi.2014.may.08
Subject(s) - banner , eye tracking , logos bible software , advertising , psychology , computer science , computer vision , business , linguistics , philosophy , operating system
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