Open AccessПЛАНУВАННЯ Й ОРГАНІЗАЦІЯ ДІЯЛЬНОСТІ МАРКЕТИНГОВИХ КАНАЛІВ ПІДПРИЄМСТВА
Author(s) -
Віталій Харута,
Б С Головко
Publication year - 2019
Publication title -
world science/world science
Language(s) - English
Resource type - Journals
eISSN - 2414-6404
pISSN - 2413-1032
DOI - 10.31435/rsglobal_ws/31102019/6726
Subject(s) - distribution (mathematics) , business , marketing , mathematics , mathematical analysis
The article substantiates the need for domestic enterprises to plan and organize the activities of marketing distribution channels. The most important problems related to the aspects of distribution channels functioning, which hinder the development of marketing policy in Ukraine, are highlighted. The ways to solve these problems are suggested.