Open AccessINTERACTION OF SYNDEMIES AND FASHION – PRESENTATIONS IN THE SECOND HALF OF THE XX CENTURY – THE BEGINNING OF THE XXI CENTURY
Author(s) -
Roksolyana Kvasnytsya
Publication year - 2022
Publication title -
international journal of innovative technologies in social science
Language(s) - English
Resource type - Journals
eISSN - 2544-9435
pISSN - 2544-9338
DOI - 10.31435/rsglobal_ijitss/30032022/7762
Subject(s) - presentation (obstetrics) , pandemic , modernization theory , covid-19 , fashion industry , syndemic , space (punctuation) , fashion design , sociology , history , political science , computer science , clothing , medicine , public health , nursing , disease , pathology , infectious disease (medical specialty) , law , radiology , operating system , archaeology
The purpose of this article is a selective overview of the concepts and approaches that have been used in the fashion industry as a result of the synergy of fashion and epidemics/pandemics. To outline the development strategy of one of the most important segments of the advertising campaign of fashion brands - the presentation of fashion collections, an analysis of the interaction of syndemic, social epidemics, pandemic Covid-19 and fashion, taking into account various aspects, namely: which epidemics/pandemics affected the presented fashion collections; positive and negative aspects of interaction; how the epidemic/pandemic affects the modernization of presentation spaces and spreading fashion trends. In addition to assessing the current situation, the article seeks to outline areas for future research. The interaction of social syndemies and fashion in various aspects, in particular, the impact on the design of the presentation space, deserves further research.