Open AccessFACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
Author(s) -
Dwi Rahmawati Wardhani,
Muhammad Fikry Aransyah,
Finnah Fourqoniah
Publication year - 2021
Publication title -
international journal of innovative technologies in economy/international journal of innovative technologies in economy
Language(s) - English
Resource type - Journals
eISSN - 2414-1305
pISSN - 2412-8368
DOI - 10.31435/rsglobal_ijite/30092021/7665
Subject(s) - business failure , marketing , business , business analysis , consistency (knowledge bases) , administration (probate law) , new business development , class (philosophy) , finance , business model , computer science , artificial intelligence , political science , law
The study aims to determine the factors that influenced the failure of online businesses run by Business Administration students from the class of 2017-2018, along with the most dominant element that caused the business to take a knock. The research was done using the descriptive qualitative method. The data collection process was in the form of in-depth observation and interviews with 12 sources who had failed to do business online. The data analysis technique used in this study is the Miles and Huberman model. The result shows that 14 factors caused the failure of online businesses run by Business Administration students from the class of 2017-2018, which are managerial incompetence, the lack of experience and skill, financial problems, business planning, wrong target market, business transition, inability to control stock, uncontrolled growth, location, marketing management, high product cost, poor management, consistency, and time management. The most dominant ones were business planning, managerial incompetence, and lack of experience and skill.