Open AccessРАЗВИТИЕ БРЕНДА КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ НА РЫНКЕ
Author(s) -
Ниязметова Ёкутхон Ботир
Publication year - 2019
Publication title -
international journal of innovative technologies in economy/international journal of innovative technologies in economy
Language(s) - English
Resource type - Journals
eISSN - 2414-1305
pISSN - 2412-8368
DOI - 10.31435/rsglobal_ijite/30092019/6669
Subject(s) - product (mathematics) , business , new product development , process management , industrial organization , computer science , management science , marketing , engineering , mathematics , geometry
The basic theoretical aspects and various approaches of the concepts of product competitiveness and branding are considered, the relationship between the concepts is shown, a full explanation of the important role of branding in improving product competitiveness is given.