Open AccessTHE ROLE AND IMPORTANCE OF MARKETING IN INVESTING IN THE NON-OIL SECTOR
Author(s) -
Akima Ahmadova Amir,
Saadat Zeynalova Cumshud,
Arif Ibayev Akif,
Nigar Alizade Mehman
Publication year - 2021
Publication title -
international journal of innovative technologies in economy/international journal of innovative technologies in economy
Language(s) - English
Resource type - Journals
eISSN - 2414-1305
pISSN - 2412-8368
DOI - 10.31435/rsglobal_ijite/30032021/7499
Subject(s) - investment (military) , business , marketing , relation (database) , set (abstract data type) , state (computer science) , isolation (microbiology) , market economy , marketing strategy , industrial organization , economic system , economics , political science , microbiology and biotechnology , algorithm , database , politics , computer science , law , biology , programming language
The economy of any state cannot exist in isolation and needs investments, both external and internal. Only by creating suitable conditions for attracting investment, the state will ultimately be able to boast of the accelerated rates of development of all sectors of the economy. This article examines the role and importance of marketing in investing in the non-oil sector. The author reveals the essence of investment marketing, presents the elements of the marketing complex in relation to enterprises that have set themselves the goal of attracting investors.