Open AccessO efeito das reviews on-line na intenção de compra: a moderação do conteúdo hedônico e da similaridade linguística revisor-leitor
Author(s) -
Carolina Tanasi Oliveira
Publication year - 2022
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.31414/adm.2022.d.131462
Subject(s) - moderation , psychology , valence (chemistry) , advertising , similarity (geometry) , word of mouth , perception , negativity effect , social psychology , business , computer science , artificial intelligence , image (mathematics) , physics , quantum mechanics , neuroscience