As dificuldades da internacionalização dos negócios digitais

The International Entrepreneurship literature (IE) has described heterogeneously the challenges for digital companies’ internationalization. Their digital dimension allows them to break the traditional correlation between assets abroad and foreign sales, making their physical presence in target countries less necessary. In doing so, these companies use new types of internationalization strategies, of which some seem to be very effective for rapid international growth using scarce resources. However, the difficulties of digital businesses are depicted in general terms, without taking into account their different attributes. The objective of this work is to analyze the difficulties of access to foreign markets faced by digital products’ companies of early internationalization, also called Digital-based International New Ventures (digital INVs). We conducted case studies in six firms, and identified five external and internal factors that hamper the entry of such firms in international markets: the company’s market, the company’s characteristics, its business model, product characteristics, and type of customer