Open AccessMAINTAINING LEADERSHIP ROLES OF BANKS VIA DIGITAL MARKETING IN BANKING SECTOR - AND MARKETING EDUCATION FOR STUDENTS IN UNIVERSITIES
Author(s) -
Tạ Văn Thành,
Dinh Tran Ngoc Huy,
Le Ngoc Nuong,
Nguyen Tien Dung
Publication year - 2022
Publication title -
international journal of ecosystems and ecology science (ijees)
Language(s) - English
Resource type - Journals
ISSN - 2224-4980
DOI - 10.31407/ijees12.313
Subject(s) - marketing , business , return on marketing investment , digital marketing , marketing management , marketing research , marketing strategy , marketing effectiveness , marketing mix , relationship marketing
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom