Approaches of fitness trainer to forming customers motivation

The fitness system is a set of goals, objectives, principles, as well as innovative means, methods and forms of organizing voluntary systematic physical exercises and managing this process, aimed at maintaining and increasing the level of physical capacity and health of various population groups, provides familiarization with a healthy lifestyle, the formation of a physical culture of the individual for the successful implementation of social and professional responsibilities in society Motivation is one of the most important components in fitness classes. This is a psychological factor that forces and guides us during training. The lack of motivation on any given day will be felt by every athlete. Sometimes we don’t feel like going to the gym or jogging, or we feel too tired to work anything. Our body gives slack and if we do not do something about it, we will have to forget about success. The issue of training qualified personnel with the necessary knowledge and skills to attract citizens to active physical education in order to strengthen and maintain health and prolong active longevity is becoming increasingly relevant. A survey was conducted of personal trainers (20 people) who work in the fitness system of the network of sport clubs "Sportlife" in Kiev, in order to identify the approaches of the fitness trainer to motivate and attract clients to personal training. The widespread availability of fitness has become a reflection of how the needs for physical activity of a representative of modern society, his desire for health and well-being, and the demands of society on the level of development of the physical and psychological qualities of a person have changed. At this stage of development, fitness is increasingly being introduced both into physical culture and health practice working with the population, and into the process of professional training of specialists in various educational institutions of the country.