Open AccessThe Influence of Self-image Congruity on Perceived Value and Brand Loyalty Concerning Sportswear
Author(s) -
Jane Opiri
Publication year - 2015
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.990
Subject(s) - brand loyalty , brand image , psychology , advertising , value (mathematics) , loyalty , brand awareness , brand management , brand equity , marketing , social psychology , business , mathematics , statistics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom