Open AccessThe Influence of Self-image Congruity on Perceived Value and Brand Loyalty Concerning Sportswear
Author(s) -
Jane Andayi Opiri
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.990
Subject(s) - loyalty , brand loyalty , brand image , advertising , value (mathematics) , psychology , business , marketing , social psychology , mathematics , statistics