Open AccessMessage framing and interactivity in direct-to-consumer internet advertisements: visual and textual cues on web sites for prescription medications
Author(s) -
Brooke Harrington
Publication year - 2008
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.83
Subject(s) - advertising , interactivity , the internet , direct to consumer advertising , framing (construction) , business , agency (philosophy) , medical prescription , pharmaceutical industry , prescription drug , marketing , internet privacy , world wide web , medicine , engineering , computer science , sociology , social science , structural engineering , pharmacology
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