Open AccessMessage framing and interactivity in direct-to-consumer internet advertisements: visual and textual cues on web sites for prescription medications
Author(s) -
Brooke Harrington
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.83
Subject(s) - interactivity , framing (construction) , the internet , advertising , medical prescription , direct to consumer advertising , world wide web , computer science , internet privacy , psychology , business , medicine , engineering , structural engineering , pharmacology