Open AccessThe rebranding of the Brooklyn Nets : a discourse analysis
Author(s) -
Michael Wunderlich
Publication year - 2013
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.701
Subject(s) - rebranding , brand equity , brand management , advertising , product (mathematics) , framing (construction) , public relations , business , marketing , political science , engineering , geometry , mathematics , structural engineering
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