Open AccessMaking the Commercial Non-Commercial: Traditional Ad Effects on TV Billboards
Author(s) -
Ian M Skupski
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.4919
Subject(s) - advertising , promotion (chess) , usable , psychology , affect (linguistics) , marketing , applied psychology , multimedia , business , computer science , political science , communication , politics , law