Open AccessDisclosing the Truth About Instagram Endorsers: A Study of the Effects of the Use of Material-Connection Disclosures on Instagram and Types of Endorsers on Advertising Identification and Consumer Response
Author(s) -
Lauren Francis Myers
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.4476
Subject(s) - identification (biology) , advertising , connection (principal bundle) , psychology , business , engineering , biology , botany , structural engineering