Open AccessDisclosing the Truth About Instagram Endorsers: A Study of the Effects of the Use of Material-Connection Disclosures on Instagram and Types of Endorsers on Advertising Identification and Consumer Response
Author(s) -
Lauren Myers
Publication year - 2017
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.4476
Subject(s) - credibility , advertising , influencer marketing , product (mathematics) , commission , identification (biology) , psychology , social media , product type , source credibility , business , marketing , political science , computer science , programming language , botany , geometry , mathematics , finance , relationship marketing , law , biology , marketing management
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