Open AccessUsing Brand Concept Maps to Examine the Extension of Ford and Jeep Brands
Author(s) -
Yuan Wei
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.3807
Subject(s) - brand extension , extension (predicate logic) , advertising , business administration , brand management , engineering , business , computer science , programming language