Open AccessUsing Brand Concept Maps to Examine the Extension of Ford and Jeep Brands
Author(s) -
Yao Wei
Publication year - 2014
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.3807
Subject(s) - brand extension , clothing , advertising , product (mathematics) , marketing , brand management , categorization , business , beijing , engineering , psychology , mathematics , geography , china , computer science , geometry , archaeology , artificial intelligence
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