Open AccessPerception of and reactions to the presence of URL's in print advertising of a non-technology brand
Author(s) -
Neil Melancon
Publication year - 2001
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.3546
Subject(s) - advertising , perception , newspaper , magic bullet , product (mathematics) , business , magic (telescope) , psychology , mathematics , physics , quantum mechanics , neuroscience , bioinformatics , geometry , biology
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