Open AccessGrinding the Axe Body Spray: linking gamer experience and brand recall in Guitar Hero III
Author(s) -
Miranda Lemon
Publication year - 2008
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.2245
Subject(s) - advertising , video game , context (archaeology) , game developer , popularity , recall , hero , psychology , perception , multimedia , game design , social psychology , computer science , cognitive psychology , business , paleontology , artificial intelligence , neuroscience , biology
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