Open AccessGrinding the Axe Body Spray: linking gamer experience and brand recall in Guitar Hero III
Author(s) -
Miranda Coy Lemon
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_theses.2245
Subject(s) - hero , guitar , grinding , advertising , recall , engineering , art , visual arts , psychology , business , literature , mechanical engineering , cognitive psychology , acoustics , physics