Open AccessThird -Party Organization Endorsement of Products: an Advertising Cue Affecting Consumer Pre-Purchase Evaluation of Goods and Services.
Author(s) -
Dwane H. Dean
Publication year - 2000
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.7258
Subject(s) - advertising , product (mathematics) , reputation , credibility , quality (philosophy) , warranty , business , marketing , false advertising , source credibility , psychology , political science , mathematics , law , philosophy , geometry , epistemology
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