Open AccessThird -Party Organization Endorsement of Products: an Advertising Cue Affecting Consumer Pre-Purchase Evaluation of Goods and Services.
Author(s) -
Dwane H. Dean
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.7258
Subject(s) - advertising , product (mathematics) , reputation , credibility , quality (philosophy) , warranty , business , false advertising , marketing , source credibility , psychology , political science , mathematics , philosophy , geometry , epistemology , law