Open AccessThe Effect of Negative Events and Firm Responses on Brand Associations, Organizational Associations, and Brand Evaluations.
Author(s) -
Chris Pullig
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.7222
Subject(s) - brand management , product (mathematics) , affect (linguistics) , marketing , brand equity , corporate branding , brand awareness , psychology , credibility , quality (philosophy) , business , advertising , social psychology , philosophy , geometry , mathematics , communication , epistemology , political science , law