Open AccessManaging Promises and Marketing Activities in the Cultivation of Long-Term Relationship Commitment: The Development of a Model for the Services Industries.
Author(s) -
John Weber
Publication year - 1998
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.6714
Subject(s) - marketing , perspective (graphical) , interim , order (exchange) , service (business) , process (computing) , perception , service delivery framework , term (time) , business , test (biology) , process management , knowledge management , psychology , computer science , political science , paleontology , physics , finance , quantum mechanics , artificial intelligence , neuroscience , law , biology , operating system
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