Open AccessContextual Influences on Consumer Perceptions of Tensile Price Claims in Retail Advertisements.
Author(s) -
Katherine A. Fraccastoro
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.6250
Subject(s) - consistency (knowledge bases) , perception , promotion (chess) , marketing , advertising , economics , consumer behaviour , business , psychology , mathematics , political science , law , geometry , neuroscience , politics