Open AccessContextual Influences on Consumer Perceptions of Tensile Price Claims in Retail Advertisements.
Author(s) -
Katherine A. Fraccastoro
Publication year - 1996
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.6250
Subject(s) - consistency (knowledge bases) , perception , marketing , promotion (chess) , advertising , economics , consumer behaviour , business , psychology , mathematics , political science , law , geometry , neuroscience , politics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom