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The Relationships of Adaptive Selling Behaviors and Customer-Oriented Selling With Need for Cognition in the Personal Selling Context.
Author(s) -
Kim K. P. Johnson
Publication year - 1994
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.5730
Subject(s) - personal selling , business , marketing , dyad , context (archaeology) , product (mathematics) , perception , affect (linguistics) , point of sale , advertising , psychology , sales management , social psychology , sales promotion , computer science , paleontology , geometry , mathematics , communication , neuroscience , world wide web , biology

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