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An Empirical Assessment of the Mall Intercept as a Method of Data Collection.
Author(s) -
Alan J. Bush
Publication year - 1983
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.3835
Subject(s) - data collection , sample (material) , demographics , nonprobability sampling , quality (philosophy) , shopping mall , sample size determination , survey methodology , data quality , marketing , survey data collection , sampling (signal processing) , psychology , advertising , computer science , statistics , business , sociology , population , mathematics , telecommunications , service (business) , demography , philosophy , chemistry , epistemology , chromatography , detector

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