An Exploratory Investigation of Post Purchase Consumer Satisfaction Within a Cognitive Process Framework.
Author(s) -
David J. Ortinau
Publication year - 1980
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.3533
Subject(s) - process (computing) , psychology , consumer behaviour , cognition , marketing , exploratory research , advertising , business , social psychology , sociology , computer science , social science , neuroscience , operating system
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