Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase. | Zendy

AI Assistant Blog Pricing

Open Access

Comparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase.

Author(s) -

Z. S. Demirdjian

Publication year - 1978

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.31390/gradschool_disstheses.3194

Subject(s) - section (typography) , sign (mathematics) , image (mathematics) , chart , computer science , art , information retrieval , visual arts , artificial intelligence , mathematics , statistics , mathematical analysis , operating system

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

About Careers Publisher Partners Contact Us Get Organisational Trial or Quote

Learn

FAQs Blog Terms of Use Privacy Policy

Download the Zendy App

Download on the

Discover

Explore

Copyright Knowledge E © 2026. All Rights Reserved.