Open AccessComparative vs. Conventional Advertising: a Study of the Differential Effects of Two Promotional Strategies on Attitude and Purchase.
Author(s) -
Zohrab S. Demirdjian
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.3194
Subject(s) - advertising , differential (mechanical device) , comparative advertising , business , psychology , marketing , engineering , aerospace engineering