Open AccessAn Analysis of the Relationship Between Personality Structure, New Product Awareness, and Purchase Behavior in Convenience Goods Buying.
Author(s) -
Lawrence M. Richard
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.2493
Subject(s) - product (mathematics) , personality , business , advertising , marketing , psychology , social psychology , mathematics , geometry