Open AccessAn Environmental Model of the Factors Influencing the Use of Marketing Research Within a Country With Particular Reference to the Case of Mexico.
Author(s) -
David L. Loudon
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.2144
Subject(s) - marketing , regional science , geography , political science , business