Open AccessAn Environmental Model of the Factors Influencing the Use of Marketing Research Within a Country With Particular Reference to the Case of Mexico.
Author(s) -
David L Loudon
Publication year - 1971
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.2144
Subject(s) - gratitude , marketing , business , psychology , social psychology
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