Open AccessAn Investigation of Sources of Information and Trade Magazine Advertisingappeals and Their Relationships to Distinct Buying Influences in Selectedindustrial Markets.
Author(s) -
Gordon McAleer
Publication year - 1971
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_disstheses.1936
Subject(s) - advertising , business , economic geography , marketing , geography
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