Open AccessConceptualizing the consumer-brand relationship as a truly dyadic process
Author(s) -
Jamye Foster
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.782
Subject(s) - psychology , context (archaeology) , process (computing) , consumer behaviour , identification (biology) , transactional leadership , conceptual framework , social psychology , computer science , data science , sociology , paleontology , social science , botany , biology , operating system