Open AccessAn investigation into the moderating role of fear appeals on the relationship between regulatory fit and persuasion
Author(s) -
NamYoung Kim
Publication year - 2012
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.580
Subject(s) - regulatory focus theory , persuasion , psychology , social psychology , fear appeal , emotive , context (archaeology) , health promotion , health communication , perception , focus group , public health , medicine , marketing , communication , sociology , paleontology , nursing , neuroscience , creativity , business , biology , anthropology
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