Open AccessAn investigation into the moderating role of fear appeals on the relationship between regulatory fit and persuasion
Author(s) -
Nam Young Kim
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.580
Subject(s) - regulatory focus theory , persuasion , psychology , social psychology , fear appeal , emotive , context (archaeology) , perception , health communication , health promotion , focus group , public health , medicine , marketing , communication , paleontology , philosophy , nursing , epistemology , neuroscience , creativity , business , biology