Open AccessWOM Or eWOM, Is There A Difference?: An Extension of the Social Communication Theory to Consumer Purchase Related Attitudes
Author(s) -
McDowell Porter
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.4485
Subject(s) - advertising , word of mouth , psychology , social media , product (mathematics) , viral marketing , mediation , empirical research , promotion (chess) , social psychology , computer science , sociology , business , mathematics , political science , social science , statistics , geometry , world wide web , politics , law