Open AccessFrom Products to Politics: Understanding the Effectiveness of a Celebrity Political Endorsement
Author(s) -
Melissa Sanati
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.4262
Subject(s) - credibility , attractiveness , advertising , politics , psychology , source credibility , social psychology , elaboration likelihood model , perception , product (mathematics) , trustworthiness , political science , persuasion , business , law , geometry , mathematics , neuroscience , psychoanalysis