Open AccessFrom Products to Politics: Understanding the Effectiveness of a Celebrity Political Endorsement
Author(s) -
Melissa Sanati
Publication year - 2017
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.4262
Subject(s) - credibility , attractiveness , advertising , politics , psychology , source credibility , elaboration likelihood model , social psychology , perception , product (mathematics) , trustworthiness , political science , persuasion , business , law , geometry , mathematics , neuroscience , psychoanalysis
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