Open AccessWebsites Vs. Apps: A Comparison of Consumer Acceptance of Apparel Mass-Customization Across Channels
Author(s) -
Yuli Liang
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.4236
Subject(s) - clothing , mass customization , purchasing , marketing , technology acceptance model , product (mathematics) , business , advertising , personalization , structural equation modeling , customer satisfaction , value (mathematics) , psychology , usability , computer science , geometry , mathematics , archaeology , human–computer interaction , machine learning , history