Open AccessWebsites Vs. Apps: A Comparison of Consumer Acceptance of Apparel Mass-Customization Across Channels
Author(s) -
Yuli Liang
Publication year - 2016
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.4236
Subject(s) - clothing , purchasing , mass customization , marketing , technology acceptance model , product (mathematics) , business , advertising , personalization , structural equation modeling , customer satisfaction , value (mathematics) , psychology , usability , computer science , geometry , mathematics , archaeology , human–computer interaction , machine learning , history
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom