Open AccessThe effect of consistency of price promotion cues on retailer credibility, product quality, value of a deal and purchase intentions
Author(s) -
Igor Makienko
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.3352
Subject(s) - promotion (chess) , value (mathematics) , product (mathematics) , credibility , quality (philosophy) , consistency (knowledge bases) , attribution , microeconomics , economics , marketing , advertising , business , psychology , computer science , social psychology , mathematics , philosophy , geometry , epistemology , machine learning , artificial intelligence , politics , political science , law