Open AccessWhat's love got to do with it? The role of Brand Love in brand community experience
Author(s) -
Phillip Hartley
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.3278
Subject(s) - brand community , psychology , advertising , identity (music) , social psychology , social identity theory , brand awareness , marketing , social group , business , physics , acoustics