Open AccessThe good, the bad and the unintended: the role of negative self-conscious emotions in marketing
Author(s) -
Kathrynn Pounders
Publication year - 2010
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.3088
Subject(s) - shame , embarrassment , psychology , social psychology , consumer behaviour , consumption (sociology) , set (abstract data type) , coping (psychology) , valence (chemistry) , negative emotion , unintended consequences , sociology , physics , quantum mechanics , psychiatry , computer science , political science , law , programming language , social science
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