Open AccessThree Essays on Digital Marketing
Author(s) -
Xia Liu
Publication year - 2014
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.1777
Subject(s) - marketing , marketing management , relationship marketing , digital marketing , marketing research , business , marketing strategy , return on marketing investment , analytics , knowledge management , computer science , data science
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