Open AccessThree Essays on Digital Marketing
Author(s) -
Xia Liu
Publication year - 2022
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.1777
Subject(s) - marketing , marketing management , digital marketing , relationship marketing , marketing research , business , marketing strategy , return on marketing investment , analytics , knowledge management , computer science , data science