Open AccessThe impact of masking of persuasive intent on persuasive message effectiveness
Author(s) -
Christina S. Rodrigue
Publication year - 2006
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.1676
Subject(s) - persuasion , antecedent (behavioral psychology) , moderation , psychology , masking (illustration) , persuasive communication , product (mathematics) , extant taxon , social psychology , advertising , computer science , business , art , geometry , mathematics , evolutionary biology , visual arts , biology
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