Open AccessMarketing forest-based ecotourism in Sri Lanka: predicting the ecotourism behavior and defining the market segment through a behavioral approach
Author(s) -
Polwattage Kushil Perera
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.1549
Subject(s) - ecotourism , tourism , recreation , theory of planned behavior , sri lanka , marketing , business , geography , alternative tourism , environmental resource management , environmental planning , political science , economics , control (management) , management , archaeology , law , tanzania