Open AccessThe effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment
Author(s) -
Jr. Joe M. Ricks
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31390/gradschool_dissertations.1167
Subject(s) - perception , stakeholder , population , marketing , publicity , public relations , political science , business , social psychology , psychology , sociology , demography , neuroscience