Open AccessBranding Spin-Off Scholarly Journals: Transmuting Symbolic Capital into Economic Capital
Author(s) -
Mahdi Khelfaoui,
Yves Gingras
Publication year - 2020
Publication title -
journal of scholarly publishing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.698
H-Index - 15
eISSN - 1710-1166
pISSN - 1198-9742
DOI - 10.3138/jsp.52.1.01
Subject(s) - reputation , prestige , symbolic capital , capital (architecture) , brand names , economics , sociology , business , marketing , history , social science , linguistics , philosophy , archaeology
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