Comparative Textology: Intentional Substitution Strategies in Translation | Zendy

Mohammad A. Saraireh | Zendy; Rajai Al-Khanji | Zendy

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Comparative Textology: Intentional Substitution Strategies in Translation

Author(s) -

Mohammad A. Saraireh,

Rajai Al-Khanji

Publication year - 2018

Publication title -

hawliyat

Language(s) - English

Resource type - Journals

ISSN - 1684-6605

DOI - 10.31377/haw.v15i0.47

Subject(s) - newspaper , substitution (logic) , balance (ability) , order (exchange) , translation (biology) , computer science , linguistics , psychology , sociology , advertising , media studies , business , philosophy , biochemistry , chemistry , messenger rna , gene , finance , neuroscience

The problem that has faced translators over the years is that of holding a happy balance between faithfulness to the SLT and establishing proper communication with the target reader. The purpose of this study is to investigate how translators employ managing or substituting strategies when they are commissioned to engage in translating the popular book Princess in Love by Anna Pasternak for a daily newspaper to provide excitement. In this situation, the translators usually operate within commercial constraints imposed by editors. Intrinsic and extrinsic managing/substituting strategies employed by the translators are discussed through translated texts in order to show the motivation behind using such types of strategies in translation.

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