Open AccessTHE ROLE OF CUSTOMER SATISFACTION AS MEDIATION ON THE INFLUENCE OF SERVICE PERFORMANCE AND RELATIONSHIP MARKETING ON CUSTOMER LOYALTY
Author(s) -
I Gusti Ayu Imbayani,
Pande Ketut Ribek,
Ni Putu Yeni Astiti
Publication year - 2021
Publication title -
scientific research journal
Language(s) - English
Resource type - Journals
ISSN - 2201-2796
DOI - 10.31364/scirj/v9.i07.2021.p0721870
Subject(s) - business , marketing , mediation , customer satisfaction , loyalty business model , relationship marketing , customer delight , customer retention , customer advocacy , loyalty , advertising , service quality , service (business) , marketing management , sociology , social science