Open AccessTHE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON CONSUMER PURCHASES INTENTION ON MASPION PRODUCTS IN AMBON CITY
Author(s) -
Victor Ringhard Pattipeilohy,
Jean Rosalina Asthenu,
Cynthia I Tjokro
Publication year - 2019
Publication title -
scientific research journal
Language(s) - English
Resource type - Journals
ISSN - 2201-2796
DOI - 10.31364/scirj/v7.i9.2019.p0919698
Subject(s) - advertising , business , brand image , psychology , marketing