Open AccessThe Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka
Author(s) -
Nisha Jayasuriya
Publication year - 2022
Publication title -
asian journal of marketing management
Language(s) - English
Resource type - Journals
ISSN - 2820-2082
DOI - 10.31357/ajmm.v1i02.5960
Subject(s) - marketing , business , brand equity , advertising , sri lanka , reputation , brand awareness , economics , sociology , socioeconomics , tanzania , social science